We understand you value the privacy of your personal information. You have specific rights under various U.S. state privacy laws as described in our Privacy Statement. These rights include the ability to opt out of the “sharing”/“processing” of your personal information for purposes of online targeted advertising.
This page provides you with information about how to exercise these opt out rights. Information about exercising additional rights under state laws (e.g., access, correction, deletion) can be found in our Privacy Statement.
Opting Out of the Sharing/Processing of Personal Information for Online Targeted Advertising Purposes
As described more in our Privacy Statement, Arity uses a variety of information we collect from and about you to facilitate online targeted advertising, build advertising models, and measure the effectiveness of advertising campaigns for us and our advertiser partners.
When Arity uses this information to facilitate targeted advertising, this is considered “sharing” for “cross-context behavioral advertising under California law or “processing” for “targeted advertising” under the privacy laws in other U.S. states. Some state laws may also consider online targeted advertising activities to be a “sale” of data as defined under their laws. Regardless of your state of residence, you can opt out of these activities by following the instructions immediately below.
We engage in online targeted advertising activities that are subject to the state opt out requirements, including the right to limit the use of your sensitive personal information. These activities are based on the identifiers such as email address.
- Complete our online webform.
- Install the Digital Advertising Alliance’s (DAA) AppChoices tool on your mobile device. To do this, download the AppChoices app on your mobile device. Then, Select “Interest-Based Advertising Choice” followed by “Device ID-Based Choices.” Lastly, select the “Send” option next to Arity’s logo under the “Status” column to complete your opt out submission. Visit the following link for more information about DAA’s AppChoices tool.